Abstract

At this moment the whole globe is paying attention to the environmental issues and the effects that they have on companies on a daily basis. Additionally consumers and the general public are worried about the environment in the same way that companies are. Because of this the way that businesses operate has changed in order to better safeguard the environment and the natural resources that we own. Eco-friendly marketing is the subject of this study. Today green marketing is more important than ever but there are a few obstacles that businesses must overcome in order to be successful in green marketing. At the same time the article highlights the ways in which green marketing may be effective.