Abstract

The rapid advancement of Artificial Intelligence (AI) has significantly transformed political communication and electoral campaigning across democratic societies. Political parties candidates and campaign strategists increasingly employ AI-driven technologies to analyze voter behavior personalize political messaging predict electoral trends and optimize campaign strategies. The integration of machine learning big data analytics chatbots and automated content generation has enhanced the efficiency and reach of political campaigns while simultaneously raising concerns regarding misinformation voter manipulation privacy violations and democratic accountability. AI has fundamentally altered the relationship between political actors and citizens by enabling highly targeted communication and real-time engagement. This study examines the evolving role of AI in electoral campaigning and investigates its impact on political communication processes. It further explores the opportunities and chal