Abstract

The rapid advancement of big data analytics has transformed decision-making processes across industries influencing governance business strategies healthcare and public policy. While the ability to collect process and analyze vast amounts of data offers immense benefits concerns regarding privacy bias misinformation and ethical misuse have raised critical questions about social trust in data-driven systems. This study explores the impact of big data analytics on public perceptions examining how the increasing reliance on data influences trust in institutions digital platforms and decision-making frameworks. By integrating insights from case studies qualitative research and policy analysis the paper evaluates how transparency accountability and ethical data governance can shape trust dynamics. Findings indicate that while big data enhances efficiency and predictive accuracy its misuse or perceived lack of fairness can erode public confidence leading to skepticism and resistance. The res