Abstract

The rising demand for indigenous products has reshaped global and local markets influencing consumer behavior corporate strategies and government policies. As awareness of sustainability cultural identity and economic nationalism grows indigenous brands and traditional industries have gained prominence. At the same time multinational corporations (MNCs) have adapted their market strategies to align with local preferences either by collaborating with indigenous producers or by modifying their branding and supply chains. This research paper examines the increasing consumer preference for indigenous products the factors driving this demand and how multinational companies are responding through localization acquisitions and ethical sourcing strategies. By analyzing case studies from various industries and regions this paper explores the implications of this shift for businesses consumers and policymakers.