Abstract

Digital diplomacy has emerged as a transformative force in international relations reshaping how nations engage with each other and their citizens through social media platforms. The rapid digitalization of diplomatic efforts has allowed governments international organizations and political leaders to engage in real-time global discourse fostering transparency cultural exchange and public engagement. This research explores the role of social media in modern diplomatic practices examining its impact on international negotiations crisis management and cross-cultural interactions. Employing a multidisciplinary approach that incorporates insights from political science communication studies and international relations this study analyzes how platforms such as Twitter Facebook and Instagram have revolutionized diplomatic communication. The findings reveal that while digital diplomacy enhances direct engagement public diplomacy efforts and soft power projection it also introduces challenges