Abstract

The digital transformation of small retailers in Indian towns represents one of the most significant shifts within the contemporary retail ecosystem. As technology becomes increasingly embedded in economic and social activities small retailers who traditionally relied on face-to-face transactions manual record-keeping and informal customer relations are gradually adopting digital tools to improve competitiveness and operational efficiency. This abstract examines how digital technologies such as online payment systems e-commerce platforms inventory management software digital marketing supply-chain applications and mobile-based business solutions are reshaping small retail businesses across semi-urban India. Small retailers in towns form a vital part of India’s retail economy contributing significantly to employment local commerce and social transactions. The emergence of affordable smartphones UPI-based digital payments local e-commerce networks government digitalization policies and r