Section Article

  • E-commerce Dynamics in the Digital Market: A Consumerist Viewpoint

    Abstract

    The growth of online shopping both for Western businesses and for Indian customers is a key finding of the research. Buying and selling products and services using online platforms is called e-commerce. This is now considered the norm in the field. One or two large corporations in India still exert undue influence over pricing and engage in unfair trade practises even though most sectors have been liberalized for a long time. Additionally the technology that is concealed inside provides a one-of-a-kind shopping experience. You wont find any registers or cashiers anywhere. Without taking a moment to retrieve their credit cards customers leave the establishment via the same doors. A charge will be applied to their Amazon account the moment they check out. Stores selling Western-style food and groceries have seen a fall in business in India with many shutting and others almost ceasing operations. Approximately 180 stores were shuttered last year as a result of increased rental electri