Abstract

The rapid expansion of e-commerce has fundamentally reshaped modern consumer behavior retail structures global trade patterns and digital market ecosystems. Over the past decade digital commerce platforms have evolved from transactional websites into sophisticated algorithm-driven multi-layered ecosystems powered by data analytics AI-based personalization digital payments and real-time logistics networks. These transformations have not only revolutionized how consumers search evaluate and purchase products but have also altered their expectations of convenience trust transparency and value creation. From hyper-personalized recommendations to instant delivery systems e-commerce dynamics reflect a complex interplay between consumer preferences and technological advancements. This research paper examines these dynamics from a consumerist perspective by analyzing how digital interfaces platform algorithms social media influence pricing mechanisms product discoverability and behavioral nudg