Abstract

The rapid expansion of digital technologies internet connectivity artificial intelligence social media platforms and data-driven communication systems has transformed contemporary society by reshaping social interaction economic structures governance systems and everyday human behavior. In the digital age personal data has emerged as one of the most valuable resources within global information economies. Governments corporations social media platforms financial institutions and digital service providers continuously collect analyze store and monetize user data through online activities surveillance technologies biometric systems and algorithmic monitoring. While digital technologies provide convenience efficiency security and innovation they also generate serious ethical concerns related to privacy surveillance consent data ownership cybersecurity algorithmic control and individual freedom.