Abstract

This study explores the impact of various pharmaceutical advertising strategies on consumer behavior and perceptions. With the increasing prominence of pharmaceutical advertisements in both traditional and digital media understanding how different approaches influence potential patients and healthcare professionals is crucial. The research investigates three primary advertising strategies: direct-to-consumer (DTC) advertisements professional medical advertisements and digital marketing campaigns. Using a mixed-methods approach this study combines quantitative surveys and qualitative interviews to assess the effectiveness and reception of each strategy. Key metrics include brand awareness consumer trust and the influence on medication adherence and healthcare decisions. Findings indicate that DTC advertisements significantly enhance brand visibility and consumer awareness but often raise concerns about the credibility and appropriateness of the information provided. Professional medical