Abstract

Globalization a multifaceted process encompassing economic political and cultural integration has profoundly impacted societies worldwide. In India a nation rich in diverse cultural traditions the advent of globalization has instigated a period of significant cultural transformation. This research paper delves into the intricate relationship between globalization and cultural change in Indian society examining various dimensions such as language dress food family structures festivals and traditional arts. It explores how global flows of information technology and consumer goods have interacted with indigenous cultural practices leading to both hybridization and the resurgence of certain traditional forms. Furthermore the paper analyzes the challenges and opportunities presented by globalization including concerns about cultural homogenization the erosion of local identities and the potential for new forms of cultural expression and exchange. By drawing upon a comprehensive review of li