Abstract

The rapid expansion of globalization and digital media has transformed cultural narratives reshaping how local traditions folklore and identities are represented and adapted in a hyper-connected world. This research examines how digital media platforms such as social networking sites streaming services and online content-sharing platforms have facilitated the evolution of local narratives while simultaneously challenging cultural authenticity and originality. By analyzing case studies across different regions this paper explores how traditional stories indigenous art forms and cultural identities are being reinterpreted in the digital age. While globalization allows for increased cultural exchange and wider audience reach it also introduces concerns about cultural homogenization commodification and the loss of authenticity. This study further investigates how digital adaptation strategies—ranging from transnational collaborations to user-generated content—enable cultural resilience whi