Abstract

The rapid expansion of social media platforms has transformed the nature of political communication and significantly altered how young people perceive interpret and engage with political processes. In contemporary societies especially in democratic systems youth constitute a crucial segment of the population whose political awareness and participation are vital for sustaining democratic values. Social media has emerged as a dominant source of political information for this demographic replacing or supplementing traditional media such as newspapers television and radio. Platforms like social networking sites microblogging applications and video-sharing services provide instantaneous access to political content opinions debates and mobilisation campaigns thereby reshaping political learning and awareness. This research paper seeks to examine the impact of social media on political awareness among youth by analysing how digital platforms influence political knowledge attitudes critical t