Abstract

Social media has transformed the way political information is disseminated and consumed especially among the youth in India. Platforms like Twitter Facebook Instagram and YouTube have become powerful tools for political engagement awareness and mobilization. However while social media fosters political awareness it also raises concerns about misinformation polarization and ethical challenges. This paper explores the impact of social media on political awareness among Indian youth analyzing its potential to empower young voters and its drawbacks. Using surveys case studies and a review of existing literature the study provides a comprehensive understanding of how social media shapes political consciousness in the Indian context.