Abstract

The electronic commerce (e-commerce) landscape in India has experienced remarkable growth and transformation over the past decade driven by increasing internet penetration mobile usage and digital payment systems. This paper explores the current state of e-commerce in India highlighting its evolution key players and market dynamics. It examines the impact of government policies technological advancements and changing consumer behavior on the sector. The study also addresses challenges such as regulatory hurdles cyber security threats and infrastructural limitations. Through a comprehensive analysis this paper provides insights into the future prospects of e-commerce in India and its potential to drive economic growth and innovation.