Abstract

Electronic commerce (e-commerce) has emerged as a transformative force in India’s economic landscape revolutionizing traditional business models and consumer behavior. Over the past two decades rapid digitization widespread internet penetration mobile connectivity and favorable government policies have facilitated the proliferation of online platforms marketplaces and payment systems creating new opportunities for trade entrepreneurship and employment. This research paper examines the evolution current state and future prospects of India’s e-commerce sector analyzing key drivers challenges technological innovations and regulatory frameworks. The study integrates qualitative and quantitative approaches to assess market trends consumer adoption patterns payment system dynamics and the impact of global and local players on domestic e-commerce growth. Special emphasis is placed on identifying factors that influence user trust transaction security and digital literacy which are critical for