Abstract

New-age entrepreneurship among college students has emerged as a defining socio-economic phenomenon in the twenty-first century driven by digital transformation flexible learning ecosystems startup-friendly government policies and evolving youth aspirations. Unlike traditional entrepreneurship which required substantial capital long incubation time and rigid organizational structures new-age entrepreneurship thrives on creativity innovation technology adoption and rapid experimentation. College students today engage in entrepreneurial ventures not merely for financial gain but for personal expression problem-solving social impact and career independence. This abstract examines the transition from conventional business models to contemporary startup cultures shaped by social media influence digital marketing freelancing ecosystems gig platforms artificial intelligence tools and low-cost digital infrastructure. It explores how students build micro-enterprises social startups content-base