Abstract

Political populism has emerged as a defining feature of contemporary Indian politics reflecting the increasing role of charismatic leadership mass mobilization and strategic communication in shaping public discourse. This phenomenon characterized by the articulation of a dichotomy between the people and the elite operates across multiple interactional bodies including political parties media platforms civil society organizations and grassroots movements. In India populism manifests in diverse forms ranging from right-wing nationalist appeals to welfare-oriented rhetoric reflecting the socio-economic and cultural heterogeneity of the nation. The study explores the complex interplay between populist politics and its interactional bodies examining how populist leaders utilize institutional and non-institutional channels to consolidate support shape public opinion and influence policy-making processes. Furthermore the research investigates the implications of populist strategies on democra