Abstract

The growing prevalence of remote work in the post-pandemic era has transformed the professional and domestic lives of women particularly mothers. While the work-from-home (WFH) model offers flexibility and the possibility of balancing professional duties with caregiving responsibilities it also creates new complexities regarding gender roles societal expectations and visibility in the labor market. This research explores the social perception of work-from-home mothers in Indian society examining how cultural norms family dynamics and professional identity intersect in shaping public and private evaluations of women who work remotely. Drawing upon qualitative interviews media discourse analysis and gender studies frameworks the paper highlights the ambivalent narratives surrounding WFH mothers—ranging from admiration and empowerment to skepticism and diminished legitimacy. The findings suggest that while remote work has opened new avenues for maternal participation in the workforce it h