Abstract

Consistently evaluating the product or service quality of a company is essential. Because they spend more spend less and provide great references to future clients retained customers are vital to any company house. According to Sherden a customer retention program should begin with a timeline of a normal customer relationship including all the important events and interactions that occur over that time. Research the patterns of client churn next. Defections may occur at any point in a relationships life cycle or in response to price increases. Businesses may learn to see the telltale signs of client churn with the help of retention programs. How well a business maintains relationships with its customers over the long term is known as customer retention. The overall growth rate of organizations is greatly affected by it. A company can only achieve a net growth rate of 5% if it attracts 20% more new consumers but retains just 85% of its existing customers. (20 percent rise minus fifte