Abstract

Commercials have emerged as powerful tools in the contemporary world of environmental communication playing a crucial role in shaping public attitudes toward natural reserves. As ecological degradation increases and climate discourse becomes more urgent the role of media messaging—especially advertisements created by governmental bodies NGOs and corporate organisations—has grown significantly. Commercials today do not merely inform they persuade construct narratives evoke emotions and encourage behavioral modifications. This research explores how commercials contribute to endorsing natural reserves by shaping public perceptions motivating environmental stewardship and constructing ethical responsibilities toward ecological protection. The study analyses the communicative strategies visual rhetorics storytelling patterns and socio-cultural influences that enable commercials to promote environmental consciousness. It further examines the changing relationship between media ecological val