Abstract

The rapid evolution of emerging market systems has significantly reshaped the global digital landscape and transformed the foundational structure of e-commerce. As developing economies expand their technological frameworks digital infrastructure consumer purchasing power and entrepreneurial environments they create unprecedented opportunities for online commerce to thrive. The interplay between emerging markets and e-commerce is deeply rooted in technological modernization increasing mobile penetration digital payment innovation and the integration of global supply chains. This paper explores how rising market systems influence e-commerce growth by examining structural transformations consumer behavioural shifts regulatory changes logistics advancements and financial technology proliferation. The abstract highlights how emerging markets have transitioned from limited digital capacity to becoming dominant forces in global online retail expansion. The aim is to analyze the mechanisms thr