Abstract

In the digital era marketing strategies have evolved significantly reshaping consumer behavior and decision-making processes. Digital marketing has emerged as a powerful tool that influences purchasing decisions by leveraging various online platforms data analytics and personalized marketing techniques. This study examines the impact of digital marketing strategies including social media marketing search engine optimization (SEO) email marketing influencer endorsements and content marketing on consumer purchasing behavior. With the increasing penetration of the internet and smartphones businesses are shifting their focus to digital channels to enhance brand visibility and customer engagement. This research explores how consumers interact with digital advertisements the role of personalized recommendations and the effectiveness of targeted marketing campaigns. By analyzing consumer responses preferences and trust in digital marketing techniques this study aims to identify key factors th