Abstract

The steel industry in Tamil Nadu is a significant sector with a substantial impact on the regional economy. This study explores the various market factors influencing consumer decisions to purchase steel products in Tamil Nadu. Through a combination of quantitative surveys and qualitative interviews we investigate key variables including price fluctuations product quality brand reputation and availability. The research reveals that price remains a primary determinant of consumer choice though factors such as product durability and brand trust also play crucial roles. Regional market dynamics such as local competition and supply chain logistics further shape consumer preferences and purchasing behavior. The findings underscore the need for steel producers and suppliers to adapt their strategies to meet consumer demands effectively. The study offers valuable insights for industry stakeholders aiming to enhance market positioning and align their offerings with consumer expectations in Tam