Abstract

This study explores the level of awareness and understanding of Corporate Social Responsibility (CSR) among Indian consumers. As CSR practices become increasingly integral to corporate strategy and stakeholder engagement it is crucial to assess consumer perceptions and knowledge about these practices. Utilizing a mixed-methods approach including surveys and focus groups the research identifies key factors influencing consumer awareness of CSR initiatives. Findings reveal that while there is a general awareness of CSR among Indian consumers the depth of understanding varies significantly based on demographic factors such as age education and socioeconomic status. The study highlights the role of media and corporate communication in shaping consumer perceptions and suggests that companies could benefit from more transparent and accessible CSR reporting. Implications for both businesses and policymakers are discussed emphasizing the need for enhanced consumer education and engagement stra