Abstract

Corporate Social Responsibility (CSR) has emerged as a critical component of contemporary business strategy especially in India where regulatory frameworks and stakeholder expectations have increasingly emphasized corporate accountability and ethical conduct. Indian consumers today are not merely passive buyers they actively engage with brands and corporate entities forming perceptions based on CSR initiatives sustainability practices and social contributions. Understanding consumer knowledge regarding CSR is crucial as it influences purchase behavior brand loyalty and advocacy for ethical business practices. This research paper investigates the awareness perception and attitudes of Indian consumers towards CSR assessing how demographic factors media exposure and prior knowledge affect their understanding and evaluation of corporate social initiatives. Through a combination of surveys interviews and statistical analysis the study examines the extent to which CSR knowledge impacts consu