Abstract

The management of relationships with customers involves developing and maintaining positive interactions between a business and its clientele to foster loyalty and satisfaction. This process encompasses understanding customer needs delivering personalized experiences and effectively addressing inquiries or issues. It relies on strategic approaches such as segmentation targeted communication and feedback mechanisms to build trust and enhance the overall customer experience. Effective management of these relationships leads to increased customer retention improved brand reputation and sustained business growth. By prioritizing customer-centric practices and leveraging data-driven insights organizations can strengthen their connections with customers and achieve a competitive advantage.