Abstract

In the contemporary academic landscape, universities must navigate complex challenges to maintain relevance and achieve excellence. This paper delves into the strategic management systems employed by universities to address these challenges. It outlines the key components of effective strategic management in higher education, including vision and mission alignment, stakeholder involvement, performance measurement, and resource optimization. Through a comprehensive review of existing literature and case studies, the paper highlights best practices and common pitfalls in strategic management. The findings underscore the importance of adaptability, transparency, and evidence-based decision-making in crafting strategies that foster academic innovation, financial sustainability, and societal impact. Recommendations are provided for university leaders seeking to enhance their strategic management frameworks to better support institutional goals and stakeholder expectations.