Abstract

Universities across the world operate in increasingly complex competitive and dynamic environments where the demand for quality education global ranking innovation financial sustainability and administrative efficiency has grown significantly. As centers of knowledge creation and social development universities must adopt comprehensive strategic management systems that enable them to respond to rapid technological change shifting labor-market requirements globalization of higher education demographic changes and growing expectations from students governments and accreditation bodies. This research paper examines the theoretical foundations structural components operational models and institutional implications of strategic management systems within universities. It explores how strategic planning performance assessment quality assurance leadership governance resource allocation digital transformation and stakeholder engagement work together to create a sustainable and competitive unive