Abstract

This paper explores the complex dynamics of electoral mobilization in Western Uttar Pradesh shaped by caste religion and regional identity. Political parties strategically leverage communalism and religious polarization often resulting in social tensions and communal violence. Caste politics remains influential with parties like the Samajwadi Party appealing to Yadavs while the Bharatiya Janata Party (BJP) targets non-Yadav OBCs. Regional identity significantly affects voter behaviour as seen with the Rashtriya Lok Dals strong support among Jats. Additionally pressing issues like stray cattle and delayed sugarcane payments are manipulated by parties for electoral gains underscoring the multifaceted nature of political mobilization in the region. The research employs qualitative methods specifically phenomenological and exploratory approaches utilizing focused group interviews and semi-structured interviews conducted in the Muzaffarnagar district to gain deeper insights into local elect